New client: The Onaway Trust
The Onaway Trust work to support indigenous cultures all over the world. Through the provision of seed grants the charity help to protect and preserve indigenous lands and cultural heritage. Since 1974 the charity has funded an extensive array of projects, many of which have grown over time to become successful, sustainable organisations in their own right.
Despite their rich history, awareness of the charity and understanding of the causes that they support remains extremely limited. Only will be working with Onaway to help inform their communications strategy and to grow the charity into a recognised brand renowned for their considered and impactful approach to supporting indigenous cultures.
Over the course of next few months we’ll be working consultant Emma Harvey to better understand Onaway’s audiences; who would be receptive to their messages, what kind of messages would be most effective; and how do we best reach each of these audience groups across channels and platforms. We can’t wait to get to started!
Update: Following a successful period of consultation Onaway have commissioned Only to rebrand the organisation and to create the means for the charity to help launch their new communications strategy. We hope to launch the charity’s new brand and website towards in September 2016.