Simple is powerful


Only is an award-winning branding agency based in Manchester. We believe in the transformative power of simplicity. We partner with our clients to define their most compelling truths. And we use them to create brand ideas with the power to cut through.

Our approach to design takes inspiration from real people and has its goal in clarity of purpose and communication — out in the world and in business. By focusing on clear, strategic concepts, we create brands that stand out and connect with people. Our work spans industries and disciplines and is experienced across every channel.


We see the branding process as the coming together of strategy and design, believing both are vital to creating brands that connect. We concentrate our minds on powerful ideas for design, before implementing and embedding those into organisations.


Understanding your audience is key to knowing how best to communicate with them. Our approach to strategy and creation uses insight to inspire new ways of connecting with people. By taking the time to discover what drives your audience’s needs, perceptions and behaviours, we uncover ideas that propel brands forward.


The best performing brands stand for something simple. By looking to research and studying the competitive landscape, we help our clients to define their most compelling truths. With simplicity as a guiding principle, we create clarity of purpose through brand ideas that uniquely position our clients whilst remaining true to their values and practices.


We believe great design comes alive with intuition. By blending insight and creative expression, we craft purposeful, and unforgettable brand identities, campaigns and experiences. Our approach to design ensures that all of work is informed by strategic understanding, enabling output that is both aesthetic and strategic.   


Brands are so much more than a visual identity. They are the sum of all the experiences and interactions you have with an organisation. Working closely with our clients, we help them to deliver consistency across channels and platforms. By developing applications, templates and guidelines we inform all aspects of brand.


Consistency over time is key to building brand awareness. But with the proliferation of new assets, brands frequently become disjointed. We partner with clients over long periods to ensure they remain fresh and relevant. By revitalising ideas where they are in need of rejuvenation, we help brands to ensure they remain one step ahead .


  • Awwwards
  • Best of Behance
  • BIMA Awards
  • BP&O 
  • The Brand Identity
  • Brand New
  • Creative Review Annual 
  • Computer Arts
  • Counter Print
  • The Design Kids 
  • Design Week
  • Fonts In Use
  • Heist Awards
  • It's Nice That
  • The Process 2
  • Site Inspire
  • Transform Awards
  • Visual Journal
  • Visuelle


  • Aston Martin
  • The British Academy
  • British Interactive Media Association
  • Broadwick Live
  • Comedy Feast
  • GfK 
  • Goldsmiths, University of London 
  • Helbers Paris
  • H&M
  • Honda
  • Ipsos Mori
  • Lost Village
  • The Onaway Trust
  • Rolls Royce
  • Roundhouse
  • Sony Music
  • St George's, University of London 
  • University of Bath 
  • University of East London 
  • University of Suffolk