The British Academy voted No.3 Best Identity of 2018
A great way to wrap up 2018 — our rebrand of the British Academy was voted No.3 in the Brand New annual review of the best branding of 2018. In a year that saw global rebrands for Mailchimp, Uber, Lufthansa, The Guardian and more, we were stunned and delighted to be included in the Best of 2018.
It has been a huge privilege to work with the Academy over the last twelve months and we look forward to continuing to work closely with the team to ensure the brand delivers impact for the institution. Away from Brand New, the identity has also been shortlisted for Best Brand Evolution and Best Visual Identity from the Education Sector at the European Transform Awards. For those who missed the release, take a look over our case study or read the full review over on Brand New.
“A simple and abstracted monogram is paired with a beautiful font and applied elegantly and flawlessly with a focus on typography. It’s uplifting to see strong typography — without many tricks or visual pow-wow — become such a clearly-defining identity for an institution. This is almost like The New York Times’ use of Cheltenham and Franklin Gothic, that can be used in various combinations and still maintain uniformity.”
As we look back at the previous year, 2018 was certainly eventful — releasing work for new clients including Roundhouse and the University of East London as well as global artists Paloma Faith and the Eurythmics. We look forward to seeing what the New Year brings!