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Laughter travels: launching a new food and comedy festival

Comedy Feast is a new roaming family festival combining three of life’s greatest pleasures — food, drink and laughter. For the launch of the pilot experience at Lincolnshire Castle, we were commissioned to create a simple brand identity that would inspire audiences to engage with the experience. Over time, the identity would need to flex to accommodate new locations spanning the length and breadth of the UK.

Branding
Digital

Comedy Feast is a new roaming family festival combining three of life’s greatest pleasures — food, drink and laughter. For the launch of the pilot experience at Lincolnshire Castle, we were commissioned to create a simple brand identity that would inspire audiences to engage with the experience. Over time, the identity would need to flex to accommodate new locations spanning the length and breadth of the UK.

Brief

Comedy Feast is a new roaming family festival combining three of life’s greatest pleasures — food, drink and laughter. For the launch of the pilot experience at Lincolnshire Castle, we were commissioned to create a simple brand identity that would inspire audiences to engage with the experience. Over time, the identity would need to flex to accommodate new locations spanning the length and breadth of the UK.

Approach

The brand employs a simple graphic line to invoke the spirit of comedy, playfully interacting with photography and type as it moves between locations. Across print and digital, a stripped back colour palette builds familiarity as the festival works to establish itself. The brand’s tone of voice promotes a warm and mischievous character in support of the event’s eclectic offering for adults and families. 

Outcome

The festival pilot launched in Summer 2017 to a sell-out audience. Building on the success of the Lincolnshire event, the festival is due to announce new dates spanning the rest of the UK ahead of summer 2018. Only will continue to work with event organisers to evolve and develop the brand as the festival seeks to establish itself as an annual family event at sites throughout the country.

Testimonial

Coming soon.