New Client: Roundhouse
Roundhouse is one of the most incredible live performance spaces in the world where the biggest names in music, theatre, circus and spoken word take to the stage every day. The venue's varied programme enables them to attract an incredibly diverse audience, reflected by the organisation's recent rebrand just over a year ago.
Roundhouse Radio is an award winning dynamic youth content platform and radio station with a strong millennial following. Widely celebrated for its commitment to developing the young talent, the station is a proving ground for a new generation of radio presenters, all aged 11-25.
The radio station brand forms a unique part of the Roundhouse brand family with a targeted demographic that doesn’t always sit inside the charity's traditional audiences. The rebrand will be the first Roundhouse sub-brand to be considered following recent updates made to the charity's overarching brand identity.
In the coming weeks and months, Only will help the ambitious station to establish itself as a socially engaged speech audio platform and a home for niche, underground content. The rebrand will seek to define the station's place in a competitive internet audio market and refine how the station's collective voice and identity is perceived by its listeners. Upon our commission for the project, Emily Kerr, Marketing Manager at Roundhouse said:
"We were delighted to get Only on board for this project, not least because of the level of their design output but also because their previous body work really resounded with the creative, young demographic we speak to through Roundhouse Radio. The station requires an identity that celebrates the role of the charity, whilst embracing all that is unique and distinct about the content it transmits. We're excited to move forward with Only and progress the station to a whole new level."
We look forward to sharing progress in the coming weeks.