New client: Cardiff University
We are delighted to have been commissioned to help Cardiff University develop a new brand strategy and identity. As a leading Russell Group university with an outstanding international reputation, Cardiff University prides itself on its creativity and curiosity, generating impactful research which benefits both their local communities and the world.
In the coming months, we will be working with the institution to offer a holistic approach to building its reputation around a distinctive proposition. The project covers every aspect of the university's identity, from the exploration of perceptions and priorities of prospective students and an in-depth consultation with current staff and students, through to a revised brand strategy, tone of voice and messaging guidelines and an overhaul of the organisation's visual identity.
Through this unifying brand identity framework, we aim to help Cardiff University improve recruitment, staff and student retention and cohesion across their various academic schools.