New Client: The British Academy
We are delighted to announce that Only have been appointed to work with The British Academy, the UK’s national academy for the humanities and the social sciences. The commission will seek to support the Academy in proclaiming – and at demonstrating – the value of the humanities and the social sciences and the contribution of these subjects to understanding the world and our place in it.
The humanities and social sciences help us to understand ourselves, what it means to be human and how societies function. In today’s world, the need for us to learn how to live more harmoniously with people with different notions of society has never been greater.
In recent weeks, we have been working with the Academy to help them to more clearly articulate their purpose so that it resonates with their many audiences – including policy and decision makers, the media, the academic community and the intellectually curious both in the UK and overseas. Work will now begin on the Academy’s brand identity, following the articulation of a new Strategic Plan looking ahead to 2022.
The commission represents an opportunity to support some of the world’s leading academics to shape our cultural, political and social lives. At a time of fake news, oversimplified binaries and distrust of expertise, the new brand framework will support the Academy in redefining how people conceive of its subjects.
“The British Academy is an organisation with a rich history and a bright future. We are delighted to be working with Only to better articulate who we are and what we are for – and in doing so, to demonstrate the value of the Humanities and Social Sciences. These are the subjects that help us to understand how we have lived, how we live now, and how we want to live in the future.
There is no major challenge facing the world today whose solution does not involve our disciplines – alongside the physical and life sciences – and we want to convey this through our communications much more effectively than we have done before.”
Liz Hutchinson, Director of Communications and External Relations at the British Academy