Last summer we helped to launch a new food and comedy festival in Lincoln, aiming to combine three of life’s greatest pleasures — food, drink and laughter. The pilot event took place at Lincoln Castle and brought together some of the UK’s best loved comics with outstanding food and family entertainment.

We were commissioned to create an identity for the new festival that would later develop into a series of events run throughout the UK. The solution employs a simple graphic line to invoke the spirit of comedy, playfully interacting with photography and type as it moves between locations. Across print and digital, a stripped back colour palette builds familiarity as the festival works to establish itself. The brand’s tone of voice promotes a warm and mischievous character in support of the event’s eclectic offering for adults and families.

Building on the success of the Lincolnshire event, the festival is due to announce new dates spanning the rest of the UK ahead of summer 2018. Check out our case study of the event or head over to the Comedy Feast website to learn more.