The British Interactive Media Association (BIMA) is the largest and longest standing digital network in the UK. Today we launch their new brand identity and BIMA Awards website to help better communicate their purpose and fuel their expansion across the UK.

With thousands of individual members across Britain from all sectors of the market BIMA works to enhance the lives and prospects of everyone working in the sector. The BIMA rebrand signals the organisation's renewed commitment to all things digital, dropping the mouse cursor image in favour of a responsive framing devise that can flex and adapt to its given context.

The radical departure from the brand’s previous identity falls in-line with changes to the make-up of the organisations executive committee and a significant push towards greater diversity and national representation amongst the membership. In recent months BIMA have established hubs across the UK with vertical communities serving the needs of digital professionals nationwide.

"Only understood that for a not-for-profit with tight budgets we needed to be able to inherit the brand and work with it ourselves with limited graphic design ability in house. The BIMA rebrand is bold, brave and impactful but also simple to maintain."

Bridget Beale, Managing Director

In the coming months BIMA will be hoping the revamps will strengthen their position in Manchester and Glasgow where it plans to launch soon. As part of the overhaul, Only will also be helping to deliver a new website to replace the current landing page.

Update: this case study is now live. Thanks to Under Consideration, DesignWeek,Fontsinuse, The Drum, Prolific North, Transform Magazine, Communicate Magazine, Creative Pool and others for featuring this work.