The Beams — A testbed for new culture in all its forms

Last year, we were commissioned to create a bold identity for a brand new venue. The Beams is a re-purposed and redeveloped former warehouse in the heart of London's sugar mile, a thrilling new multi-purpose event space designed to celebrate new culture, talent and experiences. 

Key to the brief was the venue's diverse offerings and unique spaces, which we captured and unified using a dynamic typographic treatment, reflecting the repetition in the building's architecture and a daring sense of experimentation.

Check out our case study on our Work page or read about the project in Brand New, The Brand Identity and Typeroom