Helbers is the eponymous menswear label from Paul Helbers, the former Menswear Director at Louis Vuitton. His curated collection operates between fashion fantasy and lifestyle reality. Each piece offers a feeling of unpolished elegance underlined by a subtle clash of contrasting fabrics. We worked with Paul to create a brand identity for his label.

We worked with Paul to distil his brand into a harmonious identity. The Helbers wordmark set in a bespoke version of Meta Serif balances the two contrasting worlds of the contemporary the antiquarian. Natural textures and quality materials are used throughout to capture the notion of care, craftsmanship and utility. An absence of ostentatious elements serves to formulate an un-precious sense of appearance.