A unique brand story for a new breed of festival

Set in a remote Lincolnshire woodland, Lost Village Festival combines immersive live theatre with an eclectic music line-up to deliver an experience like no other. Only have worked with organisers on all aspects of the festival's brand since its inception in 2014. In this fiercely competitive landscape, the challenge has been carving out a truly unique positioning to consistently set Lost Village apart. 

Branding
Digital
Print
Strategy

Set in a remote Lincolnshire woodland, Lost Village Festival combines immersive live theatre with an eclectic music line-up to deliver an experience like no other. Only have worked with organisers on all aspects of the festival's brand since its inception in 2014. In this fiercely competitive landscape, the challenge has been carving out a truly unique positioning to consistently set Lost Village apart. 

Brief

Set in a remote Lincolnshire woodland, Lost Village Festival combines immersive live theatre with an eclectic music line-up to deliver an experience like no other. Only have worked with organisers on all aspects of the festival's brand since its inception in 2014. In this fiercely competitive landscape, the challenge has been carving out a truly unique positioning to consistently set Lost Village apart. 

Approach

We began by defining a brand story focused on the history of the site, to underpin the creative direction of the new festival. We crafted a visual identity featuring a gestural mark for the festival community to own and adapt. Interpreted across multiple contexts, the brand unites marketing efforts with the live experience, and encourages festival goers to display their connection with the Lost community.

Outcome

The launch of the brand was an unprecedented commercial success, selling over 1,000 tickets in under 30 minutes, and a further 3,000 before a single music act was announced. In both years of the festival the event has completely sold out. In 2016 the Lost Village campaign was shortlisted for Campaign of the Year alongside global players Adidas, Beats by Dre, Ford, Nike and Uniqlo.

Testimonial

More than a design agency, Only have helped us strategically develop the Lost Village brand since its inception in 2014. Regardless of being a constantly evolving concept, with many moving parts, Only have always remained on-point, forward-thinking and responsive. They’ve allowed us to not just to create an exceptionally strong identity, but have been proactive in it’s continued development.

Jay Jameson, Director, Lost Village Festival.