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Update: Helbers menswear brand identity

We recently helped to launch Helbers Men’s Fall 2017 collection. We have been working on the menswear brand identity since November 2015 and continue to enjoy working with Helbers, as the brand continues to build momentum.

For the AW17 collection, the Paris-based designer, who former Creative Director of Louis Vuitton, looked to 19th-century paintings for inspiration and to work of Émile Friant. His oversized clothes and the dark oil paints that run throughout his work were a source of fascination for Helbers during the creation process.

Helbers AW17

menswear brand identity

Check out our Helbers menswear brand identity case study or preview the rest of the collection on the Helbers website