Today we launched a new campaign site for Bring Me The Horizon’s upcoming album launch. The site offers an immersive and engaging digital experience of the band’s on-going promotional efforts. Fans of BMTH are invited to discover new ways of engaging with the band as they promote their new album all over the world. 

The experience focuses on events taking place ‘now’ and ‘next’ whilst also encouraging fans in different regions of the world to find out what the band will be doing closer to home. The result is a dynamic timeline of activity designed to build excitement around the new album launch. 

Commissioned by Sony Music just under two weeks ago, we lent on our network of development partners across Europe to get the site live and stable in record time. We’re delighted with the result and hope that the site will help the band to achieve their first ever number one album across several territories.

Update: in the run up to the release of Bring Me The Horizons new album That's The Spirit, the campaign site served as an active reflection of the band's ongoing campaign activities. The campaign was the band's most successful to date and helped the band to top the album charts across key territories including Australia, the US and Canada. A sneak peak of the work can be found in our projects.