A brand promoting the value of design in Europe

The European Design Innovation Platform is an innovation programme funded by the European Commission and led by the Design Council. The programme aims to give organisations across Europe the knowledge and connections to use design to innovate and grow. The platform needed a brand identity to help articulate the aims of the project and to underline for value of design as a tool for growth for a broad and eclectic audience. 

Branding

The European Design Innovation Platform is an innovation programme funded by the European Commission and led by the Design Council. The programme aims to give organisations across Europe the knowledge and connections to use design to innovate and grow. The platform needed a brand identity to help articulate the aims of the project and to underline for value of design as a tool for growth for a broad and eclectic audience. 

Brief

The European Design Innovation Platform is an innovation programme funded by the European Commission and led by the Design Council. The programme aims to give organisations across Europe the knowledge and connections to use design to innovate and grow. The platform needed a brand identity to help articulate the aims of the project and to underline for value of design as a tool for growth for a broad and eclectic audience. 

Approach

Speaking with European design partners, we learned of business communities across the continent with little or no understanding of design as an innovation methodology. The priority for the brand became clarity of message and relevance to all. We renamed the platform Design for Europe and created a flexible brand system that encouraged partners across the continent to embrace the uniqueness of member states within Europe.

Outcome

The Design for Europe brand was an international success. Balancing design, innovation and clarity of message, the identity won praise from partners across the continent and offered the platform a clear point of differentiation. Aesthetically removed from traditional EU initiatives, the identity spoke to design experts and lay people in equal measure. Thanks to Visual Journal, Fontsinuse, Branding Served and others for featuring the work.

Testimonial

The Design for Europe brand has had to work really hard to strengthen reach and awareness of the programme whilst also supporting the clear and compelling narrative around a pan-European partnership. Only helped to set the foundations of the brand really early on. 

Sonja Dahl, Design for Europe